Guide's Choice Pro Shop located in Eagle River, WI
The Northwoods ultimate fishing store for musky, bass, walleye, pike, and panfish. Open all year.
NEW to the store for the 2026 musky season - The Ringer 8 from Musky Frenzy
Give em' something they haven't heard before
NEW Shimano reels in store now
All new, redesigned Tranx 300 and 400 - all new NASCI Spinning Reel
FINS Braids - American made - Guide's Choice Pro Shop Recommended
Time to get those reels ready for open water
NEW to the store - Incredible S-swimming action
Bass - Pike - Musky...they'll all eat this
Get ready for open water with a new baitcaster
Shimano, Piscifun, Okuma, Abu Garcia and more
Lakewood Fishing Tackle Boxes
American made, lifetime tackle boxes.
Start your 2026 right - time to upgrade those rusty tools
Hook sharpeners, line cutters, pliers and more!
Terminal tackle, hooks, and fishing line
A store favorite - reliability, durability, and an excellent rechargable lithium aerator
Don't forget your boat snacks!
Or anywhere else for that matter.
Apparel & Gifts
Sweatshirts, sun shirts, logo cups, hats and soft stuffed critters
