Guide's Choice Pro Shop located in Eagle River, WI
The Northwoods ultimate fishing store for musky, bass, walleye, pike, and panfish. Open all year.
NEW to the store! Lake Effect Lure Co. - Bring the storm
Incredible selection of tungsten jigs, soft plastics, and ice rods
A rare opportunity to pickup a Shimano Tranx 400 for $100 OFF!
An absolute workhorse musky reel, the gold standard of musky fishing
Shimano Tranx 400A Baitcasting Reel
Apparel & Gifts
Sweatshirts, sun shirts, logo cups, hats and soft stuffed critters
Elk River Custom Rods - Ice Rods
Incredible, hand crafted ice rods from one of the top rod builders!
The ultimate gift for the serious angler - Lakewood Fishing Tackle Boxes
American made, lifetime tackle boxes.
The ice may be here, but we are always thinking muskies!
Great gift options for musky anglers....3 of the hottest brands at GCPS
Piscifun
High quality fishing reels, unmatched value
High quality fishing tools and accessories
Hook sharpeners, line cutters, pliers and more!
New Product - Shimano Tranx 300B
Tranx 300 B Series out now!
FINS Braids - our best selling line
American made quality, great color selection
A store favorite - reliability, durability, and an excellent rechargable lithium aerator
Don't forget your boat snacks!
Or anywhere else for that matter.
Our Store
Guide's Choice Pro Shop
4315 E. Wall St.
Eagle River, WI 54521
715-477-2248
Monday - Wednesday 7 am - 5 pm
Thursday - Friday: 7 am - 7 pm
Saturday: 7 am - 5 pm
Sunday: 7 am - 3 pm