Guide's Choice Pro Shop located in Eagle River, WI
The Northwoods ultimate fishing store for musky, bass, walleye, pike, and panfish. Open all year.
The urchin bait revolution has come to the Northwoods
New rigging systems from BKK just arrived!
5th Season Apparel - Inspired by the Northwoods
Original art from Michigan based 5th Season Apparel
Built to Perform. Handcrafted to Inspire.
Elevate your pursuit with an Elk River Custom Rod—expertly forged in Wisconsin for the angler who demands both beauty and precision.
Crushing crappies in the Northwoods
Z-Man Baby BallerZ - Incredible durability
Shimano Tranx - the gold standard of musky reels
FINS Braids - American made - Guide's Choice Pro Shop Recommended
Time to get those reels ready for open water
NEW to the store - Incredible S-swimming action
Bass - Pike - Musky...they'll all eat this
Get ready for open water with a new baitcaster
Shimano, Piscifun, Okuma, Abu Garcia and more
Lakewood Fishing Tackle Boxes
American made, lifetime tackle boxes.
Start your 2026 right - time to upgrade those rusty tools
Hook sharpeners, line cutters, pliers and more!
Terminal tackle, hooks, and fishing line
A store favorite - reliability, durability, and an excellent rechargable lithium aerator
Don't forget your boat snacks!
Or anywhere else for that matter.
Apparel & Gifts
Sweatshirts, sun shirts, logo cups, hats and soft stuffed critters
