Guides Choice Pro Shop in Eagle River Wisconsin.  Located on the Corners of Highways 70 East and 45 South.

Guides Choice Pro Shop
4315 Wall Street
Eagle River, Wisconsin 54521

Guides Choice is home of the largest privately owned aquarium in Wisconsin.  Stocked with gamefish native to the Northwoods.

Our fishing tackle is the most complete and comprehensive selection for Musky, Pike, Walleye and Bass, specializing in the “Hard to Find” and custom Guides Choice Pro Shop Baits.

Visit our online catalog just "Click Here"  Or call us toll free at 1-866-367-2248.

We offer local guiding services and instructional North American Fishing Adventures.  Guides Choice caters to all age groups in teaching people to fish.  Guides Choice Pro Shop is a founding member of the Eagle River Guides Association.

Don't forget to check out our Fishing Schools & Trips for a fishing trip of a lifetime!

Mission Statement: To be a world class fishing center, servicing the needs of the outdoor recreational enthusiast by “Bringing Knowledge and Fisherman Together”.