Our fishing tackle is the most complete and comprehensive selection for Musky, Pike, Walleye and Bass, specializing in the “Hard to Find” and custom Guides Choice Pro Shop Baits.

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We offer local guiding services and instructional North American Fishing Adventures.  Guides Choice caters to all age groups in teaching people to fish.  Guides Choice Pro Shop is a founding member of the Eagle River Guides Association.

Don't forget to check out our Fishing Schools & Trips for a fishing trip of a lifetime!

To be a world class fishing center, servicing the needs of the outdoor recreational enthusiast by “Bring Knowledge and Fisherman Together”.