Guide's Choice Pro Shop located in Eagle River, WI

The Northwoods ultimate fishing store for musky, bass, walleye, pike, and panfish. Open all year.

Hot Musky Brands

Hunsy Tails Bait Co. Lake X Lures Pandemonium Tackle
HunsyTails 7/8 Bangers HunsyTails 7/8 Bangers
Hunsy Tails Bait Co.

HunsyTails 7/8 Bangers

In stock
$31.99
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HunsyTails 7/8 XL Bangers HunsyTails 7/8 XL Bangers
Hunsy Tails Bait Co.

HunsyTails 7/8 XL Bangers

In stock
$35.99
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HunsyTails 8/9 Bangers HunsyTails 8/9 Bangers
Hunsy Tails Bait Co.

HunsyTails 8/9 Bangers

In stock
$36.99
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HunsyTails 9/10 Bangers HunsyTails 9/10 Bangers
Hunsy Tails Bait Co.

HunsyTails 9/10 Bangers

In stock
$38.99
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Musky Fishing

Musky Bucktails

Musky Bucktails

Musky Crankbaits

Musky Crankbaits

Musky Dive & Rise

Musky Dive & Rise

Musky Glide Baits

Musky Glide Baits

Musky Hybrid Baits

Musky Hybrid Baits

Musky Jerkbaits

Musky Jerkbaits

Musky Jigging Baits

Musky Jigging Baits

Musky Rubber / Soft Plastics

Musky Rubber / Soft Plastics

Musky Spinnerbaits

Musky Spinnerbaits

Musky Top Water

Musky Top Water

Sucker Rig

Sucker Rig

Musky Leaders

Musky Leaders

Chaos Tackle dive and rise and glide baits

Chaos gliders and dive and rise baits feature all wood construction, exceptional paint jobs, and top quality hardware.

Chaos Dive and Rise Baits

CNC cut cedar baits with stainless lip and hardware. Classic dive and rise action

Chaos Kodiak Navin 8" Chaos Kodiak Navin 8"

Chaos Kodiak Navin 8"

$49.95
Chaos Kodiak Navin 10" Chaos Kodiak Navin 10"

Chaos Kodiak Navin 10"

$59.99
Chaos Kodiak Navin 12" Chaos Kodiak Navin 12"

Chaos Kodiak Navin 12"

$69.99

Chaos Glide Baits

Chaos gliders perform consistently, with an effortless gliding side to side action.

Chaos Tap Dancer Chaos Tap Dancer

Chaos Tap Dancer

$49.95
Chaos Quickie Chaos Quickie

Chaos Quickie

$49.95
Chaos Kodiak Blunt Nose Chaos Kodiak Blunt Nose

Chaos Kodiak Blunt Nose

$49.95

New Product - Shimano Tranx 300B

Tranx 300 B Series out now!
Shimano

Shimano Tranx 300B Baitcasting Reel

Only 2 left
$349.99
Style
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Musky Bucktails

Musky Mayhem JR Double Cowgirl Musky Mayhem JR Double Cowgirl
Musky Mayhem

Musky Mayhem JR Double Cowgirl

In stock
$35.49
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Pandemonium Tackle Marvin 78 Pandemonium Tackle Marvin 78
Pandemonium Tackle

Pandemonium Tackle Marvin 78

In stock
$35.99
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Musky Frenzy Stagger Blade IC7 Bucktail Musky Frenzy Stagger Blade IC7 Bucktail
Musky Frenzy Lures

Musky Frenzy Stagger Blade IC7 Bucktail

In stock
$26.99
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Musky Bucktails

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Musky Top Water / Surface Baits

Lake X Lures Cannonball Jr. Lake X Lures Cannonball Jr.
Lake X Lures

Lake X Lures Cannonball Jr.

In stock
$44.99
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Big Guy Baits Big O' Rooster Big Guy Baits Big O' Rooster
Big Guy Baits

Big Guy Baits Big O' Rooster

In stock
$36.95
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Chaos Psycho Flaptail Chaos Psycho Flaptail
Chaos Tackle

Chaos Psycho Flaptail

Only 2 left
$49.99
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Musky Top Water

Shop Musky Top Water

Musky Crankbaits

Crane Baits 206 (6") Crane Baits 206 (6")
Crane Baits

Crane Baits 206 (6")

In stock
$20.99
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Trophy Time Crankbait Trophy Time Crankbait
Trophy Time Leaders & Lures

Trophy Time Crankbait

In stock
From $35.00
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Slammer 7" Slammer Minnow Slammer 7" Slammer Minnow
Slammer Tackle

Slammer 7" Slammer Minnow

In stock
$19.49
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Musky Crankbaits

Shop Musky Crankbaits

Explore by Brand

Products
Hunsy Tails Bait Co.

Hunsy Tails Bait Co.

Pandemonium Tackle

Pandemonium Tackle

Musky Mayhem

Musky Mayhem

Musky Frenzy Lures

Musky Frenzy Lures

Lake X Lures

Lake X Lures

Crane Baits

Crane Baits

K & M Tackle

K & M Tackle

Spanky Baits

Spanky Baits

Chaos Tackle

Chaos Tackle

Musky Innovations

Musky Innovations

Red October Baits

Red October Baits

Z Leaders

Z Leaders

Trucker Lures

Trucker Lures

Big Guy Baits

Big Guy Baits

Trophy Time Leaders & Lures

Trophy Time Leaders & Lures

Blacksheep Musky Tackle

Blacksheep Musky Tackle

Slammer Tackle

Slammer Tackle

Musky Safari

Musky Safari

AceBaits

AceBaits

Dreamcatcher Bucktails & Tackle

Dreamcatcher Bucktails & Tackle

Lakewood Fishing Tackle Boxes

American made, lifetime tackle boxes.

Lakewood Junior Tackle Box Lakewood Junior Tackle Box
Lakewood

Lakewood Junior Tackle Box

Only 2 left
$174.99
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Lakewood Magnum Top Shelf Lakewood Magnum Top Shelf
Lakewood

Lakewood Magnum Top Shelf

Only 1 left
$199.99
Lakewood Medium Tackle Box Lakewood Medium Tackle Box
Lakewood

Lakewood Medium Tackle Box

Only 2 left
$269.99
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Lakewood

Shop Lakewood

Bump Boards

Fish Bumper Reck-N-Rack
Fish Bumper 60" Muskie Bumper Fish Bumper 60" Muskie Bumper
Fish Bumper LLC

Fish Bumper 60" Muskie Bumper

In stock
$120.99
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Fish Bumper Fatboy Muskie Bumper Fish Bumper Fatboy Muskie Bumper
Fish Bumper LLC

Fish Bumper Fatboy Muskie Bumper

Only 1 left
$134.99
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Fish Bumper Tri-fold Muskie Bumper Fish Bumper Tri-fold Muskie Bumper
Fish Bumper LLC

Fish Bumper Tri-fold Muskie Bumper

Only 2 left
$160.00
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Apparel & Gifts

Sweatshirts, sun shirts, logo cups, hats and soft stuffed critters

Cabin Critters Plush Cabin Critters Plush
Cabin Critters Inc.

Cabin Critters Plush

In stock
From $12.99
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Yukon Tumbler Yukon Tumbler
Yukon Outfitters

Yukon Tumbler

In stock
From $18.99
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GCPS Winter Hat GCPS Winter Hat
Guide's Choice Pro Shop

GCPS Winter Hat

In stock
From $17.99
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Brown GCPS Full-Zip Hoodie Brown GCPS Full-Zip Hoodie
Gildan

Brown GCPS Full-Zip Hoodie

In stock
From $46.99
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GCPS Pullover Hoodie GCPS Pullover Hoodie
Gildan

GCPS Pullover Hoodie

In stock
From $40.99
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GCPS Hats GCPS Hats
Guide's Choice Pro Shop

GCPS Hats

In stock
$25.99
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GCPS Bahama Performance Hoodie GCPS Bahama Performance Hoodie
Paragon

GCPS Bahama Performance Hoodie

In stock
From $39.99
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Apparel & Gifts

Apparel & Gifts

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Our Store

Guide's Choice Pro Shop

4315 E. Wall St.
Eagle River, WI 54521

715-477-2248

Open 7 days a week 7 AM - 5 PM